Stop Losing Leads.
Start Closing Them.
LeadCloser CRM is an all-in-one AI-powered sales and marketing platform powered by T.O.M Marketing. It helps small businesses manage leads, conversations, appointments, follow-up, reviews, payments, documents, and marketing in one place.
Plans start at $99/month. 30-day trial included.
- Unlimited contacts
- Unlimited users
- $15 in free usage credits
- A2P setup assistance
One login instead of a dozen subscriptions
Leads do not disappear. They get ignored.
Most small businesses do not have a lead problem. They have a follow-up problem. Every missed call, unanswered text, and forgotten estimate is revenue walking to a competitor who answered first.
The phone rings while you are on a job, and nobody texts the caller back. They call the next company on the list.
Some in your inbox, some in text messages, some on a notepad in the truck. Nothing is in one list you can work.
No reminder, no second touch, no third touch. The quote sits unread and the job is never officially lost or won.
Nobody asks. Your best work stays invisible while competitors collect the search rankings.
Without a real calendar, scheduling one appointment burns a day and half of them never get confirmed.
Email and social go out in bursts, then stop. Follow-up depends on remembering, and remembering does not scale.
Replace the Messy App Stack
Many businesses use separate tools for CRM, email, texting, calendars, forms, funnels, reviews, payments, documents, and follow-up. LeadCloser CRM brings the core pieces into one platform.
One platform. Less switching. Faster follow-up.
One subscription, one contact record, one place your whole team works from — on desktop and in the mobile app.
Capture. Follow up. Close.
The same three steps every profitable small business runs on — except LeadCloser CRM does the remembering for you.
Capture every lead
Calls, texts, web forms, chat widget, funnels, landing pages, and social messages all land in one inbox and one contact list. Missed calls get a text back automatically.
Follow up automatically
New-lead follow-up, appointment reminders, estimate and invoice nudges, and review requests run on automation with email and SMS — so nothing depends on memory.
Close and get paid
Book on your calendar, send estimates and invoices, collect payments through payment links, and get documents signed without leaving the platform.
Watch One Lead Become a Paying Customer
Scroll through a real sequence. Every call, text, booking, payment and review lands on the same contact record, so you always see the whole story instead of pieces of it.
One contact record. Every call, text, booking, payment and review in one place.
See Your Business at a Glance
Track leads, conversations, appointments, tasks, pipeline value, and follow-up activity from one simple dashboard — on desktop and in the mobile app.
Same platform, two ways to work: run the day from the desktop dashboard, then pick up the same pipeline, inbox, and calendar from the mobile app on the road.
Try the LeadCloser Voice AI Agent
Your phone rings while you are on a job, on a ladder, or with a customer. The Voice AI agent answers, sounds human, asks the right questions, captures the lead, and books the appointment straight onto your calendar.
- Answers calls and web chats around the clock
- Qualifies the lead and captures name, number, and job details
- Books appointments on your real calendar
- Logs the full conversation on the contact record
Voice AI and conversation AI are usage-based features. See the usage pricing below for current rates.
Everything you need to run sales and marketing
Included with every plan — unlimited contacts, unlimited users, and the full toolset. No per-seat surprises.
Leads & pipeline
- CRM and contact management
- Sales pipelines and opportunities
- Tasks and notes
- Reporting
- Mobile app
Conversations
- Unified conversations inbox
- Two-way email and SMS
- Phone system, calls, and texting
- Chat widget for your website
- Missed-call text back
Booking
- Calendar booking
- Appointment reminders
- Forms and surveys
- Round-robin and team calendars
- Media storage
Get paid
- Invoices
- Estimates
- Payment links
- Document signing
- Estimate and invoice follow-up
Reputation & marketing
- Review requests
- Reputation management
- Social planner
- Email marketing
- SMS marketing
Web & automation
- Funnels and landing pages
- Website tools
- Automations
- A2P setup assistance
- Group onboarding
Simple pricing. Two plans.
Both plans include a 30-day trial, $15 in free usage credits, unlimited contacts, unlimited users, A2P setup assistance, and referral program access.
LeadCloser CRM
For businesses that want an affordable all-in-one AI-powered sales and marketing platform with group onboarding and support resources.
30-day trial · $15 in free usage credits
- Unlimited contacts and unlimited users
- CRM, contacts, pipelines and opportunities
- Conversations inbox with two-way email and SMS
- Phone system, calls, and texting
- Calendar booking, forms and surveys
- Funnels, landing pages, website tools, chat widget
- Invoices, estimates, payment links, document signing
- Review requests and reputation management
- Social planner, email marketing, SMS marketing
- Basic automations, reporting, mobile app, media storage
- A2P setup assistance
- Group onboarding
- 25% recurring referral commission program
- Done-for-you setup and custom workflow building
- Website, funnel, chatbot and Voice AI buildouts
- Social post and email campaign creation
- One-on-one buildout work and priority chat support
Best for businesses comfortable getting started with group onboarding and support resources.
LeadCloser Lift Off
For businesses that want LeadCloser CRM plus extra help getting the core system set up and ready to use.
30-day trial · $15 in free usage credits
- Everything in LeadCloser CRM, plus:
- Priority chat support
- 1:1 onboarding
- Built and customized CRM foundation
- Pipeline setup
- Calendar setup
- Forms setup
- Missed-call text-back setup
- New lead follow-up automation
- Appointment reminder automation
- Review request automation
- Basic estimate and invoice follow-up automation
- Basic email and SMS templates
- Phone number setup assistance
- A2P setup assistance
- Social planner setup guidance
- Reputation management setup guidance
- Team walkthrough and launch checklist support
- 25% recurring referral commission program
Best for businesses that want extra support launching their CRM, follow-up, and automation system correctly.
| Plan | Price | Best for |
|---|---|---|
| LeadCloser CRM | $99/month | Platform access with group onboarding |
| LeadCloser Lift Off | $249/month | Platform access plus setup help and priority chat support |
Usage pricing applies to both plans for SMS, calls, email sending, AI usage, phone numbers, domains, and other pass-through platform costs.
Usage Pricing
LeadCloser CRM includes platform access, unlimited contacts, unlimited users, and core CRM features. Some items are usage-based depending on how your business uses the platform.
Usage-based items may include:
- SMS / text messages
- Phone calls
- Email sending
- AI chat usage
- Voice AI usage
- Phone numbers
- Domains
- A2P / 10DLC registration or carrier fees
- Premium workflow actions
- Other pass-through platform costs
Every plan includes $15 in free usage credits to get you started, and usage pricing applies to both plans.
Messaging, phone, and email
| Feature | Rate | What $10 covers |
|---|---|---|
| Outbound calls | $0.028 per minute | Roughly 355 outbound minutes |
| Incoming calls | $0.017 per minute | Roughly 590 incoming minutes |
| Text messages | $0.0166 per segment | Roughly 600 text segments |
| Email sending | $0.0014 per email | Roughly 7,145 emails |
| Email verification | $0.005 per verification | Roughly 2,000 verifications |
| $0.148 per usage | Roughly 70 WhatsApp usages |
AI usage
| Feature | Rate | What $10 covers |
|---|---|---|
| Conversation AI | $0.04 per AI message | Roughly 250 AI messages |
| Voice AI | $0.26 per voice call minute | Roughly 40 AI voice minutes |
| Content AI writing | $0.18 per 1,000 words | Roughly 55,555 words |
| Content AI images | $0.12 per image | Roughly 85 images |
| Reviews AI | $0.02 per review response | Roughly 500 review replies |
| Workflow premium features | $0.02 per execution | Roughly 500 premium executions |
Usage charges are separate from your monthly subscription and only apply when these tools are used. Text pricing is based on message segments, so longer messages, emojis, links, or special characters can use more than one segment. Phone, SMS, WhatsApp, AI, and email rates may vary by region, carrier, provider changes, and usage volume. A2P and SMS registration requirements may apply before text messaging can be activated. For most small businesses usage billing stays minimal unless the account is sending high-volume messaging, running AI calling, sending large email campaigns, or using heavy automation volume. Download the full usage pricing explainer (PDF).
Need Help Building More? We Can Do It For You.
LeadCloser CRM gives you the tools, but you do not have to build everything yourself. If you want help beyond your plan, you can purchase project hours and have our team assist with additional setup or marketing work.
Automation & workflows
Automation setup, workflow creation, and custom follow-up campaigns built around how you sell.
Websites & funnels
Website and landing page builds, funnel setup, and form and survey setup done by our team.
Chatbots & Voice AI
Chatbot creation and Voice AI setup so calls and chats get answered when you cannot.
Marketing content
Social media posts and email marketing campaigns written and scheduled for you.
Pipelines & calendars
Pipeline setup and calendar setup configured to match your real sales process.
CRM cleanup & migration
CRM cleanup or migration support so your contact data starts clean and usable.
Quoted separately, built by our team
Project work is quoted separately based on what you need built.
Ask About Project HoursReferral Program Included
25% recurring
Love LeadCloser CRM? Refer another business and earn 25% recurring monthly commission for as long as they remain an active paying customer.
Refer 4 active customers and your LeadCloser CRM account can pay for itself.
Commission applies to monthly subscription fees only. Usage charges, phone numbers, domains, SMS, calls, AI usage, and other pass-through costs are not commissionable. No commission is paid during the free trial. Commissions become eligible after the referred customer becomes a paid subscriber.
Questions business owners ask us
How much is LeadCloser CRM?
LeadCloser CRM starts at $99/month. The LeadCloser Lift Off plan is $249/month.
Is there a trial?
Yes. LeadCloser CRM includes a 30-day trial.
Are contacts and users unlimited?
Yes. LeadCloser CRM includes unlimited contacts and unlimited users.
What is the difference between LeadCloser CRM and LeadCloser Lift Off?
LeadCloser CRM gives you access to the platform with group onboarding. LeadCloser Lift Off includes everything in LeadCloser CRM, plus 1:1 onboarding, priority chat support, and help setting up your core CRM foundation, pipeline, calendar, forms, missed-call text-back, lead follow-up, appointment reminders, and review requests.
Are there usage-based costs?
Yes. Some items such as SMS, phone calls, email sending, AI usage, phone numbers, domains, and A2P/10DLC registration may have usage-based or pass-through costs. Each plan includes $15 in free usage credits to help you get started.
Is A2P setup included?
Yes. A2P setup assistance is included with both plans.
Do you build everything for me?
The $99/month plan is not a done-for-you setup plan. It includes group onboarding and support resources.
The $249/month Lift Off plan includes extra setup help for your core system, but it does not include unlimited custom work. Additional project hours can be purchased if you want help with websites, funnels, advanced automations, chatbots, email campaigns, social media posts, or other custom work.
Do you offer a referral program?
Yes. Customers can earn 25% recurring monthly commission when they refer another business that becomes an active paying LeadCloser CRM customer. Refer 4 active customers and your LeadCloser CRM account can pay for itself.
Can I cancel?
Yes. Customers can cancel future renewals by emailing cancellation notice to drew@alwaystopofmind.com.
“I built LeadCloser CRM so small business owners could organize their leads, follow up faster, book more appointments, and stop paying for a dozen separate tools.”
Written by Drew Decher · Last updated
Stop losing leads. Start closing them.
An all-in-one AI-powered sales and marketing platform powered by T.O.M Marketing. Plans start at $99/month with a 30-day trial included.
Unlimited contacts · Unlimited users · $15 in free usage credits · A2P setup assistance · 25% recurring referral commission